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  • +61 3 9372 8400
  • 26 Louis Street
  • Greensborough VIC 3088

Our People

Along with our core staff listed below, we also have a network of research associates who we work with on a project by project basis. Data collection staff are selected from the 80-100 casual telephone and intercept interviewers on our books at any time.


Dr Benjamin Ognjanov – Senior Research Consultant

Qualifications – Qualified Practising Market Researcher (QPMR), PhD in Economics, (Central University of Finance and Economics), Beijing; Master in Marketing (Victoria University) Melbourne; Full member of AMSRS.

Benjamin has worked in research for over 20 years working both on the client and supplier side of the market research industry. He has wide ranging experience in quantitative research projects; experienced in designing, programming and hosting online research.

Specialising in using research results to direct marketing and business strategies as well as informing policy decisions, Benjamin prides himself on providing clients with effective tools for decision-making.

Design, management and reporting of quantitative studies, questionnaire development, data interpretation and modelling are part of Benjamin’s skills, other skills include,  Customer Insight, Report Writing, Segmentation, SPSS, Multivariate analysis and Econometric modelling.


Tony Pisano – Assistant Field Manager

Qualifications – Bachelor of Business (Monash University) Melbourne, ADMA- Direct Marketing, Business (RMIT) Melbourne.

Tony has decades of experience with multi-nationals in marketing and communications before joining Market Solutions in 2014. Tony assists with staff training of CATI and face to face staff, assist with coordinating field work, and also involved with assisting with ISO 20252 internal auditing.


Lawrence Robinson – Programmer, Analyst & Research Consultant

Qualifications: BSc Science, University of Melbourne.

Roles: Survey Programmer, Data and outputs, Call centre and fieldwork support.

Lawrence started his career in the Market/Social Research industry as a casual whilst completing a Bachelor of Science degree at the University of Melbourne.
Twenty-seven years later Lawrence has amassed a large range of experiences in all areas of field and operations, from interviewing and coding, to survey programming and data analysis.

With twenty-five years at Sweeney Research he was a key member of the team that introduced and managed CATI survey implementation, and then both CAWI and CAPI capabilities as those technologies became available.

Integrity and quality are key drivers of Lawrence's approach to the work done here at Market Solutions.

Lawrence has worked on many varied projects across government and commercial clients, at all scales. From research for all levels of government, to dog food taste tests (dog, not owner!), he has helped develop, collect, and analyse information that have helped diverse clients strategically plan a successful way forward. With broad experience of different data collection methods, Lawrence can advise what will be the most effective approach for each client's unique requirements.


Conrad Bird – Company Director

Qualifications – Conrad holds many and varied qualifications in the mechanical and InfoTech arena. Microsoft Certified Professional (MCP), Microsoft Small Business Specialist.

Conrad has worked as a trusted IT advisor for two decades for an array of businesses and organisations in Victoria, NSW, Queensland, and Western Australia for manufacturers, businesses, and not-for-profit organisations which include; legal entities, transport industry, manufacturing industry, aged care, security and medical businesses.

Conrad and his team are responsible for business continuity from an IT perspective for these entities and for Market Solutions adoption of Microsoft Best Practices as a minimum standard. He is responsible for all IT activities, systems, IT continuity and managing the IT infrastructure at Market Solutions.

In addition, Conrad also brings business survival skills attained over 20 years using business negotiation skills and innovation to ensure Market Solutions stays competitive.


Belinda Tsao – Managing Partner

Qualifications – Bachelor Science (Monash University) Melbourne, AMSRS Associate.

Belinda has helped build a reputable and sustainable IT business with an engaged and high-performance team. Over the last 19 years, she had to help navigate SBSA through uncertain and challenging times; surviving tough online competition, disappearing margins in hardware sales, the global financial crisis and big changes in the technology arena. Belinda strategically transitioned SBSA towards business IT support, IT security, IT consultation, data security, ‘Cloud’ services as well as moved SBSA and clients through different pricing strategies over the years to ensure SBSA stays financially viable.

In 2016, Belinda made the decision to expand into the research industry bringing with her a team with technology know-how and her commitment to understanding the needs of the people that Market Solutions is serving, internally and externally.

At Market Solutions, Belinda is responsible for the key hiring of staff, delegation of tasks, and her job is to ensure that personnel are supported with adequate resources, tools, and processes.